The Refiner 2.0

Full Transformation: Strategy, Design, and Execution. 

The Refiner 2.0 is a 12-week, strategy-led brand transformation experience for the CEO who’s ready to refine her business from every angle. This isn’t just a rebrand—it’s a partnership that integrates brand strategy, identity design, web design, and guided execution to help you scale with clarity, confidence, and longevity.

What’s Included

Brand Strategy
Build a brand that’s rooted in clarity, purpose, and positioning.

• 1:1 Strategy Call (recording + notes)

• Audience, Competitor & Positioning Research

• Mission, Messaging & Brand Pillars

• Brand Bible + Implementation Notes

Brand Suite
A complete identity designed for recognition and growth.

• Moodboard & Aesthetic Direction

• Primary, Alternate & Submark Logos

• Custom Color Palette & Typography

• Complete File Suite (.png, .svg, .jpg, .ai, .webp)

• Branded Style Guide PDF

Website Design
A high-converting online home built to serve and sell.

• Up to 7 Custom Pages (Shopify or Wix)

• Copy Direction + Layout Flow

• Optimized for Conversion + Cohesion

• Mobile-Friendly Design + Launch Support

Launch Kit
Everything you need for a seamless, strategic reveal.

• 2 Custom Launch Graphics

• 2 Edited Reels

• 5 Editable Canva Templates

• Highlight Cover Template

8 Weeks of Brand Consultancy
Ongoing accountability and expert guidance through your execution phase.

• Biweekly Brand Consultancy Calls

• Content Calendar Review + Weekly Action Tasks

• Personalized AI Prompt Pack for Productivity + Consistency

Timeline

12 Weeks (3 Months)

After Booking

Once you secure your spot, you’ll receive a welcome email and your custom client portal within 24 hours—complete with your onboarding form, project details, and call scheduler.